Client
Time Magazine
Overview
As part of the News and Sports vertical at Time Inc., I collaborated with the marketing Creative Director to develop visually compelling designs that supported key marketing strategies for iconic franchises like TIME100 and other major editorial initiatives. Our challenge was to uphold the magazine’s trusted legacy while staying competitive in a rapidly evolving digital landscape. By blending Time’s classic visual identity with contemporary design elements, we created layouts that resonated with a broad, digitally savvy audience while preserving the publication’s credibility and influence.
Role
Regional Senior Designer responsible for developing and managing seasonal, local, and regional marketing programs that adhered to corporate guidelines. Led clear, consistent communication between corporate and regional teams to ensure alignment, transparency, and smooth deployment of all marketing initiatives.
Time100 x People Network Print Ad 1
TIME 100 Print Teaser 1
Time100 x People Network Print Ad 2
Challenge
Designing for Time Magazine required balancing its long-standing legacy with the need for modern visual relevance. The challenge centered on harmonizing the publication’s historical significance with contemporary design expectations to engage a wide audience across age groups and backgrounds.
Outcome
Our design efforts successfully refreshed the TIME100 visual identity, creating a look that honored the franchise’s history while embracing a more modern, digitally resonant aesthetic. The updated direction achieved a strong balance between legacy and innovation, strengthening the franchise’s appeal across platforms.
Franchise branding
TIME 100 Print Teaser 2
Hey, I’m Mario
A UX designer actively looking for new opportunities. I’m excited to bring thoughtful, research-driven design driven by purpose, creativity, and meaningful impact.
Reach me at mfp181@gmail.com.