Seasonal campaigns
Challenge
The main challenge was elevating and harmonizing AJ Madison’s consumer-facing content while refining digital and print campaigns to align with seasonal trends, all while maintaining a consistent brand identity. This work took place in a rapidly shifting market where customer expectations continued to evolve. Our goal was to strengthen brand relevance, increase visibility, and deepen customer loyalty through a unified and compelling brand experience.
Managing Branded Content
I led the creation of branded content that was visually engaging, clear, and aligned with our core values. Every asset was designed to reinforce brand clarity and communicate a consistent identity across all platforms.Digital and Print Seasonal Campaigns
I developed and executed integrated seasonal campaigns across digital and print. These campaigns increased brand visibility, improved engagement, and supported growth in both customer loyalty and sales.Social Media and Events
I oversaw the planning and execution of social media initiatives that expanded brand visibility and encouraged meaningful interaction with our audience. My work in event branding created immersive and memorable experiences that complemented our broader marketing strategy.
Email Design
Outcome
These efforts led to a significant increase in brand recognition and customer engagement. The integration of digital and print campaigns, improved e-commerce usability, engaging social content, and cohesive event branding contributed to higher sales and stronger customer loyalty. The visual system and marketing materials communicated the brand message clearly and consistently, creating a unified and appealing presence across all customer touchpoints.
New York Times newspaper slip-in
Brand campaign
Web
Digital + Print
Client
AJ Madison (E-commerce)
Overview
The goal was to elevate AJ Madison’s brand presence by strengthening its consumer-facing content and aligning marketing strategies with evolving market expectations. Our comprehensive approach spanned marketing, design, e-commerce, social, and product development, resulting in a more cohesive, modern, and engaging brand experience across all customer touchpoints.
Role
As the Art Director and Senior Designer, I directed all aspects of brand alignment across marketing, design, and product initiatives. I oversaw consumer-facing content, led seasonal campaigns, enhanced the e-commerce user experience, and contributed to product development. I also guided social media initiatives and event branding to grow brand visibility and develop memorable customer experiences.
Evergreen branding
Hey, I’m Mario
A UX designer actively looking for new opportunities. I’m excited to bring thoughtful, research-driven design driven by purpose, creativity, and meaningful impact.
Reach me at mfp181@gmail.com.