The Infatuation x Chase Sapphire Live Sales Reporting Hub
Client
Chase + The Infatuation
My Role
UX Research, Product Design, Prototyping, Testing, Accessibility
Team
Product Mgr, Account Mgrs, Lead Product Designer, & Development Partners
1. Problem
Following the success of the EEEEEATSCON gated ticketing experience, Chase Sapphire and The Infatuation needed a centralized reporting system to measure the performance of their multi-city festivals. While ticketing, marketing, and sponsorship data existed across separate tools, there was no unified platform to visualize real-time insights across ticket sales, partner engagement, and restaurant performance.
The challenge was to design a premium, data-rich reporting hub that reflected Chase Sapphire’s trusted brand identity while remaining intuitive, visually clear, and scalable across multiple event cities.
Created to empower marketing, partnership, and operations teams, the platform consolidates live data streams, covering ticketing metrics, sponsorship visibility, and restaurant click-through behavior into one cohesive dashboard. The Reporting Hub not only had to display information but translate data into actionable insight, helping teams make faster, more informed decisions ahead of each festival launch.
The product had to:
1.
Unify website analytics, ticketing sales, and metrics into a single, integrated ecosystem for alignment.
Marketing Manager - The Data Translator
2.
Visualize performance for tickets, sponsors, and restaurants through clear, interactive dashboards.
2. Discovery
During discovery, we conducted stakeholder interviews, analytics reviews, and ecosystem mapping to understand how data was collected, shared, and interpreted across Chase, The Infatuation, and vendor teams. These sessions revealed the need for a centralized reporting system that unified ticketing, sponsorship, and restaurant metrics into one transparent and scalable platform.
Findings showed that users needed intuitive, data-driven dashboards with clear, interactive visuals to make complex performance data easier to interpret and act on. The goal was to design a premium, fintech-inspired experience that balanced clarity, scalability, and trust while aligning with Chase Sapphire’s brand standards.
UX Opportunities Framework
Highlights where user needs, business goals, and technical feasibility intersect to define key UX opportunities for the Reporting Hub. It shows how Chase cardholder value, sponsor engagement, and scalable system design align to create a seamless, data-driven experience that turns complex event metrics into clear, actionable insights.
3. Define & Refine
Insights from these personas shaped the Reporting Hub’s structure and design. Each user’s goals informed the content hierarchy, CTA placement, and visual language, ensuring faster decision-making and consistent clarity across Chase and partner teams.
4. Shipped Design
The design phase focused on translating research insights into a cohesive visual system that balanced clarity, scalability, and brand alignment. Using a modular design approach, we built layouts that adapted across ticketing, restaurant, and sponsorship dashboards while maintaining visual consistency and data hierarchy. Each module was structured to surface key metrics at a glance while preserving room for deeper trend analysis.
Log-in
Restaurant performance overview
Sponsor metrics dashboard
+42% increase in stakeholder engagement, with consistent daily dashboard logins
Design Strategy Positioning
Maps the Reporting Hub within the FinTech design landscape. Positioned in the top-right quadrant, it balances advanced data visualization with user-centered design, aligning with leaders like Robinhood and Coinbase. It reflects the goal of turning complex analytics into a clear, intuitive experience built for trust and engagement.
Through stakeholder insights and analytics, we identified clear needs and priorities:
Shaping the product vision. Internally, teams needed a unified reporting system to consolidate multi-city data, improve transparency and efficiency, and scale for future events. From the user perspective, the focus was on intuitive, data-driven dashboards with interactive visualizations that made information instantly understandable. The design language adopted a premium, fintech-inspired aesthetic aligned with Chase Sapphire’s brand to convey clarity, trust, and precision.
Mapping how data sources integrated across The Infatuation ecosystem
This phase focused on identifying how data from Chase, The Infatuation, and vendor systems connected to establish a centralized reporting foundation within the Hub. By outlining integration points across the festival website, ticketing platform, CMS, and on-site sales, the team documented how data moved between partners and systems, ensuring alignment for accurate reporting and scalable dashboard design.
Defined three core user groups using stakeholder interviews, marketing analytics, and behavioral data from prior EEEEEATSCON events. Each group represented distinct goals, responsibilities, and data needs, from sponsorship partners seeking ROI clarity to internal teams optimizing event rollout efficiency.
These insights directly shaped the information architecture, dashboard hierarchy, and data visualization priorities ensuring the platform addressed both strategic and operational decision-making needs across cities and user types.
Sponsorship Partner - The ROI Strategist
+68% faster reporting turnaround, reducing manual recap decks from days to minute
Data Familiarity: High – comfortable with dashboards, KPI tracking, and campaign analytics
Goals: Measure campaign performance and conversion funnels across web, email, and ticketing touch-points
Pain Points: Scattered data across tools, no unified performance snapshot
Needs from Platform: Centralized visibility of all marketing metrics with exportable charts for reporting
Motivation: Align creative and paid media strategies around what’s driving real engagement
Data Familiarity: Moderate – reviews metrics but not a data analyst
Goals: Understand how sponsorship exposure impacts sales and audience reach
Pain Points: Limited access to live reporting and unclear visibility into ROI per festival
Needs from Platform: Limited access to live reporting and unclear visibility into ROI per festival
Motivation: Seeks transparency and measurable results to justify investment and future collaborations
Data Familiarity: High – experienced with live event metrics and logistical dashboards
Goals: Track ticket sales by city and adjust planning in real time
Pain Points: Reliance on manual updates and inconsistent data from multiple vendors
Needs from Platform:Real-time visibility of ticket pacing, attendance breakdowns, and revenue insights
Motivation: Wants to reduce friction between data sources and make quick, informed operational decisions
Iterating & Reframing
Iterating & reframing built on insights gathered from stakeholder interviews, analytics, and user personas to translate research into design direction. These findings helped define user goals, business priorities, and problem areas that guided the first round of low-fidelity wireframes. Early prototypes explored layout structure, data hierarchy, and navigation logic to ensure the experience aligned with real user needs and operational workflows.
Feedback from internal teams helped clarify what data mattered most, shaping a foundation for scalable, intuitive reporting dashboards. This phase allowed us to visualize user flows, identify early usability gaps, and ensure that all dashboard elements were logically structured and easy to interpret.
Unified Data Ecosystem
This digital architecture map illustrates how information flows through the Reporting Hub - from the festival website, ticketing, and CMS to on-site sales. It visualizes how Chase, The Infatuation, and vendor data pipelines converge to power interactive dashboards for multi-city events. This unified framework clarified how teams access, interpret, and act on performance insights, creating a scalable reporting system for tracking engagement, sales, and sponsorship ROI across markets and years while ensuring WCAG 2.1 contrast compliance and privacy best practices for cardholder data.
User Personas
Timeline
3 months
Translating data clarity into an intuitive reporting experience.
5. Deliver & Test
led QA and usability testing with internal stakeholders and proxy users using interactive desktop and tablet prototypes to ensure clarity and intuitive navigation across dashboards.
Testing focused on verifying how easily non-technical users could interpret data visualizations, navigate between ticketing, sponsor, and restaurant reports, and understand key KPIs at a glance. These sessions also confirmed consistent performance across screen sizes, especially for tablet-based use.
1.
Prototype Testing
Validated dashboard usability through interactive desktop and tablet prototypes with internal teams and proxy users to ensure intuitive navigation and visual clarity.
2.
Data Interpretation
Analyzed feedback and interaction patterns to understand how users interpreted visual hierarchies, CTAs, and KPI data, confirming which structures supported faster comprehension.
Heatmap Validation
As part of the same two-week testing period, heatmaps visualized how stakeholders interacted with each dashboard version. The interaction data revealed where users focused their attention, confirming that KPIs, sponsor metrics, and navigation tabs were prioritized as intended. These findings validated that the final hierarchy and layout supported quick comprehension and efficient decision-making across desktop and tablet dashboards.
Ticket Overview Heatmap
Demonstrates how users prioritized high-level ticketing and performance data, validating the visibility and clarity of primary KPIs within the dashboard layout.
6. Measured Impact
The EEEEEATSCON Reporting Hub transformed how Chase Sapphire and The Infatuation teams measure success across multiple cities and campaigns. By consolidating data into one interactive dashboard, the platform enabled real-time visibility, faster decision-making, and a more transparent partnership model.
These outcomes demonstrated measurable business impact across reporting speed, engagement, and operational efficiency:
A/B Testing & Validation
A two-week live A/B test was conducted with internal teams and client stakeholders to measure real-world performance and business impact. Each dashboard variation was evaluated against key metrics to determine which layout best supported faster navigation and stronger engagement. Results confirmed that the chosen design improved clarity, reduced time-to-insight, and better aligned with stakeholder and user goals.
During the two-week testing period, we found that users preferred a more dynamic dashboard one that presented high-level overview data alongside detailed metrics to tell a clearer visual story.
Version 1 featured a stripped-back Restaurant Overview page focused on listing restaurants and linking to their detailed reports.
7. Final Reflection
–60% reduction in support requests from partners seeking performance data
3.
Design Refinement
Analyzed feedback and interaction patterns to understand how users interpreted visual hierarchies, CTAs, and KPI data, confirming which structures supported faster comprehension
Restaurant Overview Heatmap
Visualizes how users explored restaurant metrics, confirming that hierarchy and grouping effectively guided attention to key insights such as revenue, and engagement.
These refinements ensured that every design decision was validated through real testing, aligning the final experience with both stakeholder expectations and real user behavior.
+30% faster reporting workflows, giving Chase, The Infatuation, + sponsors real-time reporting data.
This project reinforced how designing for scalability requires not just visual clarity, but alignment between data engineering, content, and design systems.
Taking creative risks with information design paid off, turning raw metrics into an engaging, human centered experience. Leading with data-driven design showed how clarity and emotion can work together to empower teams, build trust, and keep the brand’s personality at the center.
The Reporting Hub evolved from a static analytics recap into a living data ecosystem, empowering cross-functional teams to make informed, on-demand decisions that drive event growth and strengthen Chase Sapphire’s brand presence in experiential marketing.
3.
Event Ops Lead - The Real-Time Optimizer
Deliver a premium fintech-inspired interface that balanced density, readability, and brand alignment.
Ticket overview
Restaurant details
Sponsor details
Version 2 introduced a richer layout with total performance metrics and visualized data trends within the overview, helping users grasp impact at a glance.
Testing results showed that Version 2 led to faster comprehension, higher engagement, and more efficient navigation across desktop and tablet dashboards.
Hey, I’m Mario
A UX designer actively looking for new opportunities. I’m excited to bring thoughtful, research-driven design driven by purpose, creativity, and meaningful impact.
Reach me at mfp181@gmail.com.