Client
Sportico (Penske Media)
Overview
Penske Media ventured into the sports industry with the launch of Sportico, a groundbreaking digital content sports platform. My role was to lead the visual strategy aimed at establishing and elevating the Sportico brand within the fiercely competitive sports media landscape. This encompassed expanding the brand's presence across our consumer channels to drive growth in both viewership and our subscription platform. The strategy centered on crafting strategic visual narratives that not only enhanced our visibility but also differentiated us in the crowded market.
Digital Campaign + Brand
Podcast + Brand
Social + Brand
-
Art Director - Brand, Event, Web, Digital, Print
-
Sportico significantly enhanced brand visibility and trust in the sports media landscape by expanding its viewership and subscriber base through integrated marketing, print, digital, events, and partnerships with key industry leaders. This growth ensured financial sustainability through a paid subscription model and earned favorable feedback, positioning Sportico as a valuable resource within the sports industry. I played a key role in solidifying the team, educating stakeholders on industry trends, and establishing brand standards that set us apart from competitors while maintaining our connection to the broader sports media family.
Subscription Digital Campaign (Digital, Social, Email) + Brand
The Lead - Daily Email
JohnWallStreet - Daily Email
Subscription Growth Campaign
Event + Brand
Event Email
Email + Brand
Brand + Print
Hey, I’m Mario
A UX designer actively looking for new opportunities. I’m excited to bring thoughtful, research-driven design driven by purpose, creativity, and meaningful impact.
Reach me at mfp181@gmail.com.